The Challenge
Connect with future talent in a competitive recruitment market and create communications that felt more human than traditional corporate messaging.

The Thinking
Focused on storytelling, authenticity and real experiences to show what life at KPMG could feel like, rather than simply communicating what the organisation does.

The Work
Developed integrated campaigns across digital, social, video and recruitment communications, collaborating with teams across marketing, HR and talent.

The Impact
Created stronger engagement with early career audiences and helped position KPMG as a place where people can grow and build meaningful careers.

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Background:

I quickly understood that eye catching creative is crucial for the KPMG Graduate Programme campaign, as it helps to capture the attention of potential candidates and communicate the unique value propositions of the programme in Ireland, and to ensure that the campaign stands out in a competitive market, making it easier to attract top talent. We wanted to building a strong brand image, showcasing KPMG as an innovative and desirable employer, through a campaign that would resonate deeply with the audience, ultimately leading to higher engagement and application rates.

For added authenticity we used 5 KPMG employees who are currently part of the graduate programme, one each for Law, Consulting, Audit, Tax, and Deal Advisory. This allowed us to underpin the campaign with real life experiences and benefits.

Message:

The graduate journey to success begins with the power of connection. At KPMG we believe in rising together, leveraging our collective strengths to achieve extraordinary results.

Rise as one, join our community of graduates and experts, unlocking endless opportunities to connect, collaborate, and thrive.