The Challenge
Move beyond traditional sponsorship communications and create a campaign that felt authentic, relevant and emotionally engaging, while connecting KPMG’s brand with conversations around ambition, opportunity and representation. Our objective was to celebrate and elevate women in sports and business, enhancing brand awareness through our sponsorship of three exceptional Irish athletes Leona Maguire, Rachael Blackmore, and Rhasidat Adeleke.

The Thinking
Developed a creative platform built around the stories of inspiring women in sport and business. The focus was on creating genuine human connection while reinforcing KPMG’s values and commitment to supporting future generations.

The Work
Led the creative direction across campaign development, bringing the idea to life through video, digital, social, content, photography and wider brand communications.

The Impact
Created a high-profile integrated campaign that strengthened brand connection and helped bring KPMG’s sponsorship platform to life in a meaningful and authentic way.

*****

Background

KPMG has a proud legacy of championing women in sports, tirelessly working to level the playing field between women’s and men’s sports. Aligned with the UN’s 17 Sustainable Development Goals, particularly Goal 5: Gender Equality, we recognise that the positive experiences and knowledge gained through sports can significantly advance women’s professional development and help bridge the gender gap.

The Campaign

Our ‘Inspiring The Future’ campaign is a bold leap forward in this mission. By celebrating our sponsorship of phenomenal Irish athletes like Leona Maguire, Rachael Blackmore, and Rhasidat Adeleke, we aim to shine a spotlight on these incredible role models in Irish sports. Their stories and achievements are not just inspiring—they’re shaping the future for generations to come.

This campaign marks a creative revolution for KPMG. Infused with energy and impact, breaking free from the corporate mold to vividly showcase the vibrant personalities of our athletes. This powerful creative highlights their strength and determination, demonstrating the remarkable heights women can achieve andhow they can inspire us all.